For every website — whether it’s a service based business or an online shop, I always recommend including a blog within the website to help with search engine optimization.
Now I know — who has time for all that?! Let’s be honest, I went YEARS without blogging. I always had plenty of excuses lined up such as “Will anyone even want to read my content” and “I have no time for this” — but the truth is that you can create quality content without having to invest hours of time every day or week.
Check out our Creating Quality Content for Your Blog post to learn some of our tricks.
Alright so let’s back on track. Today I wanted to show you how easy it is to set up a blog post on your Shopify online store.
Every Shopify store comes with a built-in blogging feature that allows you create and share your blog posts with your shoppers and audience. It’s an easy to use feature but it sometimes gets overlooked as it’s not the focal point of Shopify’s features.
Table of Contents:
- Creating a blog post in Shopify
- Formatting your blog post
- How to add an image to a Shopify blog post
- Preview & saving your blog post
- How to schedule or publish your blog post
Check out our step-by-step tutorial showing you how you can easily add a new blog post in Shopify. Video not your thing? Scroll down and read our full tutorial.
Creating a blog post in Shopify
On your Shopify dashboard to go Online Store >> then select Blog Posts >> click on Add Blog Post to start prepping your latest blog post.
Here you will see all the different fields available. Let’s start from top to bottom.
Title: In this field you will enter the blog post’s name.
Content: Within the Content textbox, you will enter the full post. You can write out the post here or you can copy and paste your content into this textbox.
Tip: After you paste your content into the textbox, make sure to highlight all the content and click on the Clear Formatting icon to remove any unnecessary code that sometimes gets transferred over. This will be the circle icon with the line through it in the Editor Toolbar.
Excerpt: This section is optional. If you want to include a short summary of the blog post, you can enter here. This will then be displayed as the excerpt within the main blog page or the homepage.
Search Engine Listing Preview: Within this section you can make edits to how your blog post will appear when someone finds it with Google or any other search engine. This is also optional but we highly suggest taking advantage of this feature to help with your blog posts SEO.
This option allows you to customize your Page Title, Description, and URL Handle.
Tip: Research keywords and keyphrases for your blog post and use these within these three settings to help with the blog post’s SEO. You can use tools such as the SEMrush Keyword Magic Tool or Keyword Tool to help you find keywords and keyphrases that are being searched for.
Featured Image. The featured image will be the main image that is displayed on your main blog page or homepage. This image doesn’t have to be within the blog post — you can think of it as a thumbnail for the post.
We always suggest cropping your featured images in the same size and dimensions so that in your blog grid, you have a clean and consistent layout of your latest blog posts. When you have your image ready, drag and drop it into this box.
If you want to add an Image Alt Text for the featured image, select the Update link here and add it within the Image Alt Text field.
Organization: Here you will see the Author and Blog fields. Usually this doesn’t have to be edited. If you need to change the author, just click on the field and select the post’s author. Keep in mind the only names that will appear here are people who are set as Staff on your Shopify account.
Tags: Within this field, you can enter different tags for your blog post. You can look at tags such as keywords or short descriptions for your blog post. Adding tags to your blog posts is optional, but highly recommended.
When it comes to adding tags to a post, you can focus on more specific terms. Let’s say we create a post titled “Work from Home Style Tips” — so a few examples would be:
- wfm loungewear
- work from home inspired outfits
- wfh in cozy loungewear
Quick tips for using tags in a blog post
- Focus on using tags that are specific to the content that is being shared. Don’t make it vague.
- Stick to using 10 or less tags per post.
- Tags must be under 80 characters.
- Stay away from using special characters such as # or @.
Formatting your blog post
When you paste your blog post content into the Shopify blog post editor, don’t forget to format your content.
Make sure to write posts that include headers to help divide the content, internal and external links to products or other sources, and don’t forget to include keywords and phrases as well to help with SEO.
Use the Editor Toolbar to format your content. To add any formatting just highlight the text you want to format then select the option within the toolbar.
With these first 4 icons you can format how your text looks.
For example, to change a line of text into a header, click on the A icon and then select the heading option you want to use. I would suggest using Heading 2 and Heading 3 for your content.
The other 3 icons are to make your text Bold, Italic, or Underlined.
This next set of options allows you to:
- Bullet point list
- Numbered list
- Indenting your text to the left
- Indenting your text to the right
The last set of icons on the top row are for your text’s alignment and to select a different font color.
In order we have the following icons:
- Link (you can insert any internal or external link)
- Video (videos must be hosting on either YouTube or Vimeo)
- Clear Formatting (removes any unnecessary html and styling)
How to add an image to a Shopify blog post
Within the Editor Toolbar you have the option of inserting an image as previously mentioned.
To do this, click where you want the photo to go — make sure to hit enter so that the photo has its own line.
Click on the Insert Image icon and select Upload File. Select your photo. In the Image Alt Text field add a description of the image.
For the Size dropdown, if you resize your images then you can go with Original. We usually recommend resizing images to no more than 1200 pixels in width. If it’s larger than this, then select 1024×1024 so that it doesn’t load an image file that is too big which can slow down your site’s loading time.
Select Insert Image.
We then want to make sure our image is centered. Click on the image within the Content area and click on the Photo Icon. In the Alignment section select the Center icon and click Edit Image.
Preview & saving your blog post
When you are done with your blog post, select Save on the upper right hand corner.
The post will still be hidden but this way you can preview how it will look. To do this click on the Preview option and your post will open in a new window.
When previewing your blog post, make sure to test your links (if any) and make sure the layout is organized. You can make any additional changes by going back to the editing page.
How to schedule or publish your blog post
Within the Visibility section we can schedule or publish the new blog post.
If the post will be published immediately select Visible and then select Save.
To schedule your blog post instead, select Set Visibility Date and then select a date and time and select Save. Your blog post will then appear on your blog on the scheduled date.
Scheduling blog posts is a great way to always have content lined up without having to constantly upload new content.
Need some inspiration to get you started on your blog? Check out our Why should you start a blog for your business.
Don’t forget to share this tutorial too — just click on the icon below to share.
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Website Designer & Developer
Melissa has a decade of experience in web design and development for small businesses, creative companies and boutiques. During any design project, she focuses on creating a collaborative experience so that her clients feel heard throughout the entire creative process. She specializes in WordPress, Shopify and Squarespace and focuses on creating an online presence and website her clients will love.