As a web designer and developer, I understand the importance of tailoring each website to meet the specific needs of a business. However, there are a few essential features that every website should have. These features not only enhance the user experience but also help you grow your brand.
Today we are sharing the top five essential features that I recommend every website should have:
An SSL (Secure Sockets Layer) certificate is a must-have for any website, and it ensures your website visitors are on a secure and encrypted connection.
It also helps your website’s SEO. Search engines like Google will see that your website has this extra layer of security and will rank your website higher on its list.
We always recommend using a hosting provider that offers a free SSL certificate, like BlueHost, SiteGround, or FlyWheel.
One of our favorite features is Google Analytics. This free tool allows you to track your website’s traffic, including where visitors are coming from, what pages they visit, and more. By analyzing this data, you can better understand your audience’s behavior and optimize your website accordingly. We’ve created a helpful video tutorial to get you started with Google Analytics.
Email List Opt-in
Growing an email list is crucial for any business. It’s an effective way to reach out to potential customers and keep them engaged with your brand. That’s why it’s essential to have an opt-in form on your website that allows visitors to sign up for your email list.
Many email marketing platforms are available to help you manage your email campaigns, but our current fave is MailerLite. With MailerLite, you can easily integrate your website with your email list, so anyone who subscribes to your website is automatically added to your email list.
I’ve written a recent comparison post of MailerLite, MailChimp, and Flodesk to help you decide which platform can work best for you.
Solid About Page
Your website’s About page is your chance to introduce yourself and your brand to your audience. It’s an opportunity to share your story and give visitors an insider look into your brand. By providing this personal touch, you can create a stronger connection with your audience, leading to more sales and loyal customers.
We recently updated our About page and couldn’t resist sharing some fun facts about ourselves and our furry baby, Luna. Adding those personal touches creates a special connection with your audience and creates a sense of trust.
As more people rely on their mobile devices to access websites, it’s crucial to have a website with a responsive design that adapts to any screen size.
A responsive website design ensures that your website looks great and functions seamlessly on all devices, from desktops to smartphones. By creating a website with a responsive design, you can improve the user experience, reduce bounce rates, and increase the time visitors spend on your website. Which also improves your website’s SEO.
While every website is unique and has different requirements, there are some essential features that every website should have. Incorporating these features into your website can enhance the user experience and grow your brand. At Jelly Design Studio, we’re always happy to help you create a website that meets your specific needs and goals.
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Website Designer & Developer
Melissa has a decade of experience in web design and development for small businesses, creative companies and boutiques. During any design project, she focuses on creating a collaborative experience so that her clients feel heard throughout the entire creative process. She specializes in WordPress, Shopify and Squarespace and focuses on creating an online presence and website her clients will love.