5 Lessons My Business Taught Me

One of my favorite memories from childhood was watching my Dad run his own business. He was an amazing carpenter that could make just about anything. He would spend his days in the shop building and going to people’s homes to install his masterpieces — then come home to work on bookkeeping, work on sketches, and create estimates. Saturday mornings he would go to meet with clients and he would always let me tag along. I felt like such a “big kid” when I could sit in during meetings and help him take measurements.

Watching him operate his business was something that really inspired me to start my own. Since I was in elementary school I would dream about owning a business. The ideas changed constantly and to be honest a lot of the early business plans were failures — handmade jewelry, cake decorating, wedding invitation designer — just to name a few.

Pinterest Pin with the title 5 Lessons My Business Taught Me

I was so excited when I finally found the right business for me. Of course I was a little overconfident thinking that I knew everything about owning a business and that there was nothing new to learn. Obviously I was wrong.

Owning a business has taught me so many things, so today I wanted to do something a bit different on the blog and share a few lessons that I learned (a few were learned the hard way). 

1. Know your value.

This is a BIG one so I wanted to start with it. One of my BIGGEST mistakes was not really thinking through my pricing structure. At the time I didn’t really know other people in the same industry/market that I was targeting so I had no idea where to start.

So I went to Etsy and compared prices there. Definitely a mistake.

Instead what I should have done was create a formula of how much I needed to make each month, how many clients I could (realistically) take on each month, an estimate of how many hours an average project would take, and a lot of other factors.

I’m definitely all about “just go for it” — but there are times that you need to rethink that strategy. Don’t undervalue your work. You have talent and are amazing — so price yourself where you need to be.

2. Invest in your business (and yourself!).

For years this always scared me. I would avoid spending money on tools that would make running my business easier. Which makes zero sense to me now.

Investing in your business is something that will benefit both you and your clients/customers — and it doesn’t have to be big money. Simple things such as upgrading your account to have those extra features, buying a new microphone or ring light to make virtual meetings even better, or taking an online course to learn new skills.

Investing in tools that help increase your productivity is always beneficial and will save you valuable time. Trust me. When you invest in your business you are also investing in yourself. 

3. Always Keep Learning

Feel that this applies to everyone. Never forget that you can always learn more. Sometimes it’s easy to get caught up in the way we operate things within our business.

There’s been many times that I’ve been hesitant to learn a new skill (please tell me I’m not alone here!). Then after I actually sit down and take the time to learn it — I then realize how with this new skill I can work better and provide better service to my clients. Usually I let myself think that I don’t have the time, which is nonsense.

When something is important — you find a way to make time for it. So make sure to room in your schedule to learn new things. Whether it’s watching video tutorials on YouTube or even reading informative articles that can help your productivity.

3. Do what works for you.

For a while I started following a lot of business coaches and marketing strategies on Instagram as a way to learn some new methods to market my business. They ALL had some great ideas and strategies that they shared via social media — but to be honest, all I felt was overwhelmed and exhausted.

It felt like everyone was telling me that I need to post Reels every single day, create content non-stop, email my subscribers on a daily basis, etc. While of course still working on projects and other client work.

For me that just isn’t possible. I can’t do all the things because then none of it gets done correctly. And that’s ok. Instead of trying to do everything to market your business, create a realistic strategy of using the tools that work for you. Listen to your clients/customers to find where your marketing efforts will be best heard.

And this tip applies to every part of your business (and life). You don’t need to do it all. Focus on what is important to you.

4. You don’t have to do everything yourself.

I’ll be honest, I still struggle a bit with this. With my business, it’s usually just me working directly with clients and managing all the behind-the-scenes things. So it can get a little stressful or isolating when there are a lot of deadlines approaching.

Wearing many hats is part of my job — but you need to stop and realize when it’s time to reach out for help.

Whether it’s outsourcing certain tasks to a virtual assistant, asking a friend to help you package all those holiday orders, or hiring someone to manage your Facebook ads.

5. Don’t compare yourself or your business to others.

Stop! Don’t fall into this trap like I’ve done so many times. Comparing your business to what you see on someone’s Instagram will get you nowhere. I’ve spent way too many hours trying to figure out what I was doing “wrong” compared to stranger’s highly curated feeds on Instagram.

Focusing on your goals and what you want out of your business is where it’s at. You will continue to grow and create the life you want — not the life that you see on social media. I know you got this.

I hope these 5 lessons can help you through your business journey, whether you are just getting started or have been running a business for years.

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5 lessons my business taught me. Shared in a Pinterest Image
6 reminders shared in the blog post for peoples journey as a business owner
Image with a reminder about investing in your business means you are investing in yourself
Pinterest Pin with the title 5 Lessons My Business Taught Me

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Hello! I'm Melissa!

Website Designer & Developer
Melissa has a decade of experience in web design and development for small businesses, creative companies and boutiques. During any design project, she focuses on creating a collaborative experience so that her clients feel heard throughout the entire creative process. She specializes in WordPress, Shopify and Squarespace and focuses on creating an online presence and website her clients will love.