Blogging is a great way to generate traffic and leads for your websites, but what and how we blog is an important part of the puzzle.
In our previous blog post, Benefits of Blogging for Your Business, we discussed the importance of blogging for your business/brand. An important part of the blogging process is creating content that provides value to your audience.
If you’re a podcast editor but find yourself blogging about your vacation to Disney, you might not attract the audience that will convert into a lead. This doesn’t mean you can’t have some fun while blogging for your brand – but make sure to create content that your audience can benefit from.
So let’s jump right in!
Five Tips that I use to create quality content for my blog.
1. Plan out your content ideas.
When I start planning anything out I like to get my idea notebook and pen and just start jotting down the ideas. Create a list with different blog post ideas that you feel will be beneficial and provide value to your audience.
The key here is focusing on content that will offer your readers something of value.
Consider things such as frequently asked questions that you receive in your inbox, solving problems that your audience encounters, and sharing knowledge that will keep them coming back.
Once you have your list ready, review it and select the top 5 blog posts you want to create. Save your original list for when you are ready to develop more content. This way you always have ideas lined up.
2. Outline your blog posts.
Everytime I open a blank Word Doc I feel that my brain shuts off and my computer screen is silently judging that fact that I have no idea where to start. Or is that just what happens to me?
Instead of just jumping right into writing your blog post, start with outlining your content.
Take this blog post for example. I first started with writing out the 5 steps I wanted to cover. Within each step, I then created a list of key points that I wanted to cover. It can be messy – just let the words flow out.
Don’t forget to include if you will need additional items (such as a video tutorial, photos, checklist, etc) so you can be aware of what else will be needed.
I usually outline multiple blog posts at a time. Once you have your outline you can then start to piece together the thoughts you included in your list and create
3. Schedule time to write out your blog post (and be realistic).
This is important! We now have ideas and outlines, so it’s time to schedule time to work on doing deep dive and writing your full blog post along with preparing anything extra that the post needs.
Schedule time throughout your week to write out a full blog post. Remember that it’s important to focus on creating something that will bring value to your audience.
I know that writing 5 blog posts in one day isn’t realistic for me (especially when videos are involved) so I create a realistic schedule and time frame to work on my blog content.
As writing isn’t my favorite task, I make sure to be in an environment that helps me focus. I get my coffee brewing, light a candle, and play some instrumentals. I love to listen to this “Medieval Magic” playlist on Spotify when I’m writing. Is it random? Yes. But it works!
While writing your blog posts make sure to incorporate SEO techniques that will help with search engines understanding your content. I love to use this checklist by Yoast, “10 tips for an awesome and SEO-friendly blog post” as a guide.
4. Revise your blog post and upload to your blog.
Once I’m done writing a blog post I make sure to revise the blog post and that I have all the elements that go with the post (such as photos, screenshots, videos, etc.).
I then walk away from that blog post and come back to it the next day. This way my mind is refreshed and I can do any final revisions necessary. For reference, I like to go through the “When is your blog post ready for publication” checklist by Yoast to confirm that it’s ready to go.
I then go ahead and upload my blog post into my website. You can check these two tutorials that walkthrough how to add a blog post in WordPress or Shopify.
And there you have it – you wrote and published a blog post!
5. Check your stats.
The last step is crucial – especially when you are first getting started with blogging. As we discussed, blogging for your business takes time and effort. So we want to make sure that it’s worth it.
Google Analytics is a great tool for this. It will track your website’s traffic so you can see where your website traffic is coming from and what they are viewing. This way you get a sense of the content that is bringing in your audience and what is working versus what isn’t generating as much traffic.
In this post we show you how to integrate Google Analytics into your website.
Keep in mind that organic website traffic and growth takes time. So you might not see many patterns at first when you view your website’s analytics – but give it time and keep an eye on it. This can later help you decide on what type of content to continue creating for your audience.
Ready to start creating quality content for your blog?
Keep in mind that blogging doesn’t need to feel stressful or overwhelming. When it comes to blogging, quality over quantity is key. Take your time creating blog posts that bring value to your readers and your brand. As time goes you will see that blogging only gets easier.
Need a little extra inspiration? Here are a few other posts to help you with getting started on blogging:
Join the JDS Email List
Receive access to "The Ultimate Homepage Checklist" in addition to our monthly newsletter "Coffee Break". Our goal is to share valuable tips for website management, content creation and productivity so you have the resources you need to make your business shine!
Website Designer & Developer
Melissa has a decade of experience in web design and development for small businesses, creative companies and boutiques. During any design project, she focuses on creating a collaborative experience so that her clients feel heard throughout the entire creative process. She specializes in WordPress, Shopify and Squarespace and focuses on creating an online presence and website her clients will love.