When I first started working on the redesign for the JDS website, I realized that a lot of the service offerings and information on our website were a bit outdated. Even though I tell clients all the time about the importance of keeping things up to date on their website – I realized I was guilty of not following through with this.
Keeping your website up-to-date is essential for ensuring that it continues to meet the needs of your potential clients/shoppers – and provides them with accurate information about your brand. However, with so many different areas of your website to focus on, it can be challenging to know where to begin.
This is why we’ve put together a quarterly website audit checklist of essential updates and maintenance tasks to help you stay on top of your website’s performance and ensure it’s always serving your audience.
1. Update your homepage
Your homepage is often the first impression visitors have of your website, so it’s essential to keep it fresh. Businesses are always evolving so make sure that it reflects those changes that are currently happening.
Simple changes such as promoting your seasonal products or highlighting a new service are important so your audience can always see your latest offerings.
2. Review your product or service pages
Your product or service pages should be regularly reviewed and updated so they accurately reflect what you’re currently offering. When I did a full website audit for JDS, I realized that everything was focused on website design – while we also specialize in other graphic design work. So we were missing opportunities by not having the correct information on the website’s service page.
By checking in on this each quarter, you can make sure your products are listed with the proper information and pricing – as well as services including everything that you offer.
3. Refresh your blog content
If you have a blog on your website (which you really should), updating it with new content each quarter can help keep your audience engaged and highlight your expertise in your field.
You could write about the latest trends related to your business, offer helpful tips, or share case studies – just to name a few examples. Creating content should always focus on your audience’s needs and interests. Check out our “How to Create Quality Content for You Blog” guide which shares tips on how to best plan out and create blog posts.
Already have some blog posts on your website? Make sure to review previous blog posts (especially the popular posts) so that the information shared in those articles is relevant and up to date.
4. Testimonials and reviews
Adding new testimonials and reviews to your website can help build credibility and trust with potential customers. When closing out a project with a happy client, make sure to ask if they would be willing to share their positive experiences with your business.
For product-based businesses, send a follow-up email after they receive their product request that they leave a review on your website. Shopify users, consider adding a review app to your website to encourage visitors to leave reviews.
5. Internal linking
Internal linking is an important aspect of SEO that can help improve the structure of your website and make it easier for search engines to crawl and index your pages. Each quarter, review your website’s internal linking structure and look for opportunities to add internal links between related pages or blog posts. Just like how this post has some internal links up above. :)
6. Check for broken links
Broken links can negatively impact the user experience by preventing visitors from accessing the content they’re looking for. When visitors click on a broken link, they’re often directed to a 404 error page, which can be frustrating and may cause them to leave your website.
This primarily happens when pages on your site are deleted or the permalink has been changed. It can also happen with external links within your blog posts.
Each quarter run a broken link report of your website to avoid 404 errors. One free tool to use is the ATOMSEO Broken Link Checker. Pull your broken link report and review the links that aren’t working correctly. Make sure to go to those pages and update these links.
7. Security updates
Website security is an ongoing concern, so it’s important to review and update your website’s security measures regularly. When using platforms such as Squarespace and Shopify, you don’t have to run updates, but it is essential that your password for your account is secure and consider adding extra security features such as two-factor authentication to protect your website and user data further.
For WordPress users, make sure your WordPress installation and plugins are up-to-date and make any necessary security updates to protect against potential threats or vulnerabilities.
8. Mobile optimization
Each quarter, review your website’s mobile optimization and make any necessary adjustments to ensure your website is mobile-friendly and easy to use on smaller screens. Consider visiting your website on your phone and tablet to see how it flows and what (if any) adjustments need to be made. Focus on key things such as the position of images, how your copy breaks into sections, and what your audience is seeing.
Want a copy of this checklist for you to use each quarter?
Keeping your website up-to-date is important for your business, but it’s definitely an easy thing to put off. Make sure to add a reminder on your calendar (I have mine on Clickup) so that you can audit your website each quarter and update things as needed.
By following these essential updates and maintenance tasks each quarter, you can ensure that your website remains engaging, effective, and competitive.
Want this checklist for you to use each quarter? Make sure to sign up and receive a copy of our “Quarter Website Audit Checklist”.
Website Designer & Developer
Melissa has a decade of experience in web design and development for small businesses, creative companies and boutiques. During any design project, she focuses on creating a collaborative experience so that her clients feel heard throughout the entire creative process. She specializes in WordPress, Shopify and Squarespace and focuses on creating an online presence and website her clients will love.