One of the first questions I get during an initial call with a client is what platform they should use for their website. About 95% of the time I feel that WordPress is the way to go.
Unless you have an online shop/boutique — for those projects I tend to prefer recommending Shopify. You can read Why I Always Recommend Shopify for E-commerce Websites.
I love to use WordPress for many reasons and today wanted to list out a few reasons why its my go-to website platform for just about anyone. Whether you are starting your very first blog or need a website for your small business.
Side Note: This article is discussing WordPress.org, which is different to WordPress.com. If you want to learn more about the difference between both of these platforms you can check out Comparing WordPress.org vs WordPress.com.
But first — what is WordPress? WordPress is a powerful CMS (Content Management System) platform that allows you to create a blog or website. According to WordPress.org, 42% of all websites are currently using WordPress. That is quite a bit!
So let’s dive in and share my top 5 reasons why you should use WordPress for your website.
Table of Contents
Affordable hosting options
WordPress is self-hosted which means you need to have both a domain and a host to get started. This might sound a bit intimidating at first, but it’s a simple process. You can purchase both your domain and host all in the same place. Check out our WordPress Hosting post to learn more.
We always love to recommend Bluehost because they are both reliable AND affordable which is always a plus.
Other website platforms might not require a host, but you still need to pay monthly or annual fees to use their platform (such as Wix or Squarespace) — which can quickly add up.
Full ownership over your content and website
This is a BIG one. With some platforms, once you stop paying to use their service you can’t really export your website files — or you can just export bits and pieces. This means you need to start from scratch and might lose all of your website’s content.
As WordPress is self-hosted, you have full control and ownership over all the content on your website. You can easily get backup files from your host or use features such as UpdraftPlus to pull all your website files — this includes blog content, photos, and everything else. You can then use these files to move over to a different host or just save your files.
Extensive library of WordPress tutorials available online
Remember how I mentioned that over 40% of websites are currently using WordPress? Due to how popular and widely used WordPress is, you can find tons of tutorials and videos online showing you how easy it is to manage your WordPress website. Just check out our blog and you’ll find some of those tutorials.
From beginner level to way more advanced tutorials — the WordPress community is so good about sharing helpful information that you can almost always find any answer with a simple Google search.
Flexibility to grow your website/blog and add new features
Just like everything in life — your website will start to evolve and grow into something new as time passes by.
Let’s say you first started a blog offering small business tips — this can eventually grow into a membership website that offers premium content exclusively to members. Or maybe you started a website to advertise your service-based business — and now want to add a blog to share case studies.
Honestly the possibilities are endless and its nice that you can always add-on extra features to your website as you need them.
WordPress is built with SEO (search engine optimization) in mind which is important for how your website ranks in search engines such as Google. Things such as title tags and meta descriptions are automatically generated for your pages and posts. Other options such as adding meta description to your category pages or ALT tags to your images — are all already built into the WordPress dashboard.
WordPress websites and blogs usually rank higher within Google search engine results due to the way they are built and structured. Definitely a big win.
You also have the option of installing extra features to improve your website’s SEO such as Yoast SEO, which we install on all of our projects.
Are you ready to get started with WordPress?
If you were on the fence regarding what website platform you should be using, we hope that this post was helpful! And if you are looking to get started with your very own website or blog — then feel free to contact us to learn about our Custom WordPress Design Packages.
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Website Designer & Developer
Melissa has a decade of experience in web design and development for small businesses, creative companies and boutiques. During any design project, she focuses on creating a collaborative experience so that her clients feel heard throughout the entire creative process. She specializes in WordPress, Shopify and Squarespace and focuses on creating an online presence and website her clients will love.